Amazon is hiring for its new electronic license-service business as it tries to build a second-tier business that can compete with Apple and other retailers.
The online retailer is hiring a new group of electronic license software engineers to help it build out its e-commerce operation.
It has hired more than 100 people to work on that service and expects to hire another 200 to 200 more people this year, a company spokesperson said Thursday.
Amazon has been expanding its services since it launched the company’s e-gift card program in 2017, and it recently added more than 300,000 Amazon cards to its ecommerce store.
The company says it expects to add more than 1 million jobs to its payroll by 2020, and its plans for its business will grow even as other tech companies ramp up their sales and e-tail operations.
Amazon will begin selling its eGift card on April 1.
The service will be available at stores nationwide and in some states with limited Internet access.
The service has become a mainstay for many retailers and a critical part of their e-store offerings.
Last year, Amazon said it added more e-Gift cards to the store in 2017 than all of its competitors combined.
It is expected to be the first major tech company to open an e-licensing business, with the hope of eventually creating a bigger business that could compete with its more traditional rivals.